Personalised Shampoo and Conditioner
- Formulated to suit the unique characteristics of your hair and scalp
- Target up to three of your hair goals with a potent blend of science-backed ingredients
- 10+ fragrances and colours to choose from
We have stubbornly high standards. It’s why we choose to custom-blend ingredients to help you meet your personal hair goals. (Because some things – like a suit – fit better when they’re tailored.)
Our focus is on scientifically-proven ingredients, and we’re agile enough to keep up with the latest research on what’s good and what isn’t.
We make personalised haircare formulas that suit your needs. That’s it: no gimmicks, no false promises, no half-truths. From research to production, we’re all about honesty and transparency. Because when our products work for you, they work for us – there’s no better brand ad than a happy customer with healthy hair.
Like you, we want to have a positive impact on the planet. We hope to do this by helping you to make better choices for your hair, and the environment. From our bottles, and boxes, to our delivery service (carbon-neutral) and more, we’re committed to going the extra mile.